Franchising – A Preferred Mode OF Business Expansion (Jan 2016)

FRANCHISING - A PREFERRED MODE OF BUSINESS EXPANSION

Published in: January 2016

The Pakistan franchise market is a delightful mix of local and foreign brands, specializing in diverse sectors ranging from food to fashion, and from retail to health services. Approximately 65-70 international franchises are successfully operating in Pakistan, with an almost equal number of local franchises to match them. In line with international trends, a large share of the franchise market in Pakistan is dominated by the food business.

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