Turkish company keen to expand investments

Koç Holding, the largest Turkish enterprise, has expressed its commitment to further expand its investments and operations in Pakistan. They have successfully transferred their technology know-how and innovation capabilities and invested in Dawlance to develop the business. On future prospects, their plan is to introduce competitive pricing model in all categories to better response to the needs of changing demands, while using the distribution channels effectively and Pakistan will hopefully be one of the contributors to this vision.